Fractional cmo.

Senior marketing leadership, without the full-time cost

You're running a business, not a marketing department. Hopkins Digital embeds as your Fractional CMO - bringing the strategic clarity, commercial thinking, and hands-on execution that growing businesses need, on a flexible basis that actually makes sense.

Fractional CMO.

Senior marketing leadership, without the full-time cost

You're running a business, not a marketing department. Hopkins Digital embeds as your Fractional CMO - bringing the strategic clarity, commercial thinking, and hands-on execution that growing businesses need, on a flexible basis that actually makes sense.

Why a Fractional CMO instead of an agency or a full-time hire?

Most businesses sit somewhere awkward.

Too big to fly blind, too lean to justify a six-figure CMO salary.

A Fractional CMO fills that gap.

Unlike an agency, the focus isn't on delivering a campaign and invoicing you. It's on understanding your business, making sharper decisions, and ensuring every dollar you spend on marketing is pointed in the right direction.

Unlike a full-time hire, you get senior-level experience without the overhead, the onboarding risk, or the 12-month contract.

This model works best when you already have something moving.

A team, some channels, tools, data, but the strategy is fragmented, the reporting is unclear, or you're not sure what's actually working.

That's where Hopkins Digital comes in.

What we actually do

Battle Tested Strategic Leadership

I work to understand how customers move through your business, where they find you, where they drop off, and where there's untapped commercial potential.

This includes:

  • Marketing strategy and channel prioritisation

  • Customer journey mapping and funnel audits

  • Offer development and positioning

  • Campaign planning and go-to-market frameworks

  • Agency and supplier briefing and oversight

  • Performance reviews and budget reallocation

Hands-on execution

Strategy only matters if it gets built. Hopkins Digital doesn't hand you a 40-page document and disappear.

We roll up our sleeves alongside your team to get things done.

Execution work includes:

  • Meta and Google Ads strategy and management (ROAS-focused)

  • Lead Generation & New Customer Acquisition

  • Email marketing and automation (Klaviyo, GoHighLevel)

  • CRM setup, segmentation, and lead flow

  • Loyalty & Retention Programmes

  • Landing page copy and conversion rate optimisation

  • GA4 reporting and attribution setup

  • GTM and tracking implementation (Meta CAPI, offline conversions)

  • Social content direction and campaign briefing

  • Influencer and brand partnership coordination

Project-based engagements

Not every business needs an ongoing retainer. Sometimes you need a defined sprint to get unstuck or launch something properly.

Projects can include:

Each project comes with a clear scope, timeline, and defined deliverables. No scope creep, no vague outcomes.

  • Full marketing stack audit and rebuild

  • New business, product or service launches and plans

  • Digital foundations setup (tracking, CRM, email, ads)

  • Performance sprints that set you in the right direction

  • Brand positioning and messaging strategy

What changes in your business

Fractional CMO engagements are outcome-led which often look like:

  • A clearer marketing strategy with defined priorities

  • Better visibility into what's working and what's not

  • Improved conversion across key touchpoints

  • Stronger briefing and oversight of your external partners

  • Reporting that actually drives decisions

  • A more confident, coordinated team

The result is less noise, sharper focus, and marketing that compounds over time.

Who we work with

Hopkins Digital works with health and wellness clinics, e-commerce brands, supermarket brands and service businesses across Australia and the USA that are serious about growth. Whether you're scaling a clinic, launching a product, or trying to make sense of a fragmented marketing stack - if the ambition is real, we're a good fit.

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James Hopkins is a Sydney-based Fractional CMO and marketing strategist with 25+ years of experience across brand, digital performance, and growth.

Before founding Hopkins Digital in 2018, he co-founded Mon Purse, named ORIA Online Retailer of the Year in 2017, and spent a career in media and ad sales delivering integrated client campaigns across Online, Radio, TV, Print and Social Media.

He now embeds with ambitious businesses to deliver the kind of senior marketing leadership that actually moves the needle.

Connect on LinkedIn.